FOR EVERY CREW®

Breaking down barriers to quality service, safety, and equipment.

Written by
Kyle Barr
Published on
December 28, 2023 at 10:49:26 AM PST December 28, 2023 at 10:49:26 AM PSTth, December 28, 2023 at 10:49:26 AM PST

The True Essence: Inclusive Values and Unwavering Service

Sure, FOR EVERY CREW® serves as our token catchy marketing phrase, but it's really so much more than that for our team. When people hear FOR EVERY CREW®, it's easy to jump to the conclusion that we're talking about our extensive range of gear and equipment tailored for diverse groups like arborists, tower climbers, rescue techs, construction workers, etc. While it's true that we cater to these vital professions with our products, the core meaning of our tagline digs much deeper. At its core, FOR EVERY CREW® speaks to some of our fundamental values - inclusivity, unwavering service, and dedication. Our philosophy extends to all our customers and partners, transcending their background, size, position, and tenure. We believe that everyone deserves equal access to high-quality service, the best equipment, comprehensive education, and competitive pricing.


A Partner to All

In the high-risk industries we serve, safety isn't just a priority - it's a necessity. Our dedication to safety is not selective; it's owed to everyone. This commitment is part of our identity, especially as a small business. We've experienced the challenges of being overlooked due to size or purchasing power. That experience has only strengthened our resolve to ensure no one feels excluded from the best we have to offer.


Equality and Respect: Our Business Ethos

Whether we're dealing with a global corporation, a family-owned business, or an independent professional, our approach remains consistent. Every customer receives the same level of respect and high-quality service. We reject the notion of exclusivity or affluence as gatekeepers to quality and safety.


Living Our Tagline Every Day

So, when we say FOR EVERY CREW®, we're making a promise. A promise to be there for every customer, regardless of their scale or status. It's a commitment to ensuring that our values of inclusivity, safety, and quality service aren't just lofty ideals, but realities we bring to life every day in our interactions, our services, and our products.


We're not just a supplier; we're a partner, an ally, a member of your crew in the broader sense. And this is what FOR EVERY CREW® truly stands for at ASK Tower Supply.


Thank you for being a part of our journey and for allowing us to be a part of yours. Together, we're not just equipping crews; we're building a community grounded in respect, safety, and service for all.